A business which is not in Austin
- Well defined points of differences from potential competitors
Current (or future) environmental forces pertinent to the performance of the business
- e.g.: (regulatory force) The Texas government is expected to pass XXX environmental bill in 2015 and it will affect my business through increase in my environmental-friendly product
Well-defined research objectives (concrete and measurable)
Identify data needed for marketing actions (marketing mix variables (4Ps))
Concrete research plan (look for step 3 of marketing research for examples)
- Research methods
- Type of data