updated on 9/24/2012
Note
Please note that the schedule below is subject to change
| Class # | Day | Date | Topic | Chapter(s) |
|---|---|---|---|---|
| 1 | W | 8/29 | Course Introduction | |
| M | 9/3 | No Class; Labor Day | ||
| 2 | W | 9/5 | Creating Customer Relationships and Value Through Marketing and Developing Successful Marketing and Corporate Strategies | Ch. 1 & 2 |
| 3 | M | 9/10 | Scanning the Marketing Environment | Ch. 3 |
| 4 | W | 9/12 | Consumer Behavior | Ch. 5 |
| 5 | M | 9/17 | Reaching Global Markets | Ch. 7 |
| W | 9/19 | No Class; Replaced by McCombs VIP Speaker Series on 9/27 | ||
| 5.5 | M | 9/24 | Project Overview / Review for Exam 1 | Ch. 6 |
| W | 9/26 | Exam 1 | ||
| M | 10/1 | McCombs VIP Speaker Series: Sprint | ||
| 6 | M | 10/1 | Marketing Research: From Information to Action | Ch. 8 |
| W | 10/3 | Guest Speaker: B2B Marketing at Dell: Measurement and Impact | ||
| 7 | M | 10/8 | Identifying Market Segments and Targets | Ch. 9 |
| 8 | W | 10/10 | Developing New Products and Services | Ch. 10 |
| 9 | M | 10/15 | Managing Products and Brands | Ch. 11 |
| 10 | W | 10/17 | Managing Services | Ch. 12 |
| M | 10/22 | Review for Exam 2 | ||
| W | 10/24 | Exam 2 | ||
| 11 | M | 10/29 | Building the Price Foundation | Ch. 13 |
| 12 | W | 10/31 | Arriving at the Final Price | Ch. 14 |
| 13 | M | 11/5 | Managing Marketing Channels and Wholesaling; Retailing | Ch. 15 & 17 |
| 11/5 | Project Mid-term report due (by 11:59pm) | |||
| 14 | W | 11/7 | Integrated Marketing Communications and Direct Marketing | Ch. 18 |
| 15 | M | 11/12 | Advertising, Sales Promotion, and Public Relations | Ch. 19 |
| W | 11/14 | Review for Exam 3 | ||
| M | 11/19 | Exam 3 | ||
| W | 11/21 | No class; Thanksgiving | ||
| M | 11/26 | In-Class Project Workday | ||
| W | 11/28 | Presentation 1 | ||
| M | 12/3 | Presentation 2 | ||
| W | 12/5 | Presentation 3 | ||
| F | 12/14 | Final (7pm-8:30pm) |